If you tend to hire a web design firm, find a company that provides a service package where Web Search Engine Optimization is integrated. You may wonder why we have to decide like that. In this case, it because over 80% of online purchases originate come from search engines; and most of them come from Google. Therefore, this is clear proof that you should consider a service that will make you an SEO-friendly web design. Below are some factors that you may consider as a website SEO-Friendly:
Firstly, you must think about the target keywords. All of us may or may not have heard about keywords, target keywords and their power in increasing your website’s search engine ranking page (SERP). For SEO-friendly web site design, find a provider that will make use of the right target keywords to let people find out your service when they need to purchase something that you may be able to give them. These target keywords must be relevant to what you offer in your business, or they will be considered SPAM keyword by search engine algorithms (SPAM keywords are the keywords that help your site rank high in SERP but not relevant to your website or you do not offer the relate service). A good web designer will also use keywords when creating URL’s, filenames, and content in your website. This step will help search engines understand your site better and find your web pages more quickly.
Secondly, take a look to navigation menus. Navigation Menus is how your website users will find the information they need as they go from one webpage to another. So, when your website has a good & clear navigation structure, it will make for good user experience. In other words, user wills easy to get what they want from your site; and then they may stay longer on your site (If visitors stay long in your site, it will increase the bound rate of your site. This factor will be useful for your SEO process). In terms of Search Engine Optimization, navigability means allowing search engines to find the webpages on your site easier. This is to enable these search engine spiders to index such webpages when they contain content that is relevant to a searched keyword. A professional web designer will know how to design a webpage with a navigation structure that make easy for search engines to follow.
Finally, pay attention to Social Media Capabilities. Effective web site design will also include social media capabilities, let considering the fact that a huge percentage of online purchases also begin in the social media or social network. Links to sites like Google +,Twitter, Facebook, Tumblr, Pinterest etc. must be included in your website because they are a huge help in terms of building your brand online and contact with your potential client. Allowing your site visitors to interact with their friend or other people within your market through the social media can work great for SEO because they help increase the traffic that lead to your site. Besides, It may also increase the backlink to your site. The more quality links, the more recognizable your website is as far as search engines are concerned.
All of these factors play an important part in creating a good website for your business or organization. Needless to say, when you find the right professional web designer to create and maintain this site for you, you have a good chance of fulfilling your every objective for putting it up. You should also pay attention to their web design price. It’s usually that good designer will cost you much. However, you will get the value product from them.