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Web design is described as everything that is involved in designing a webpage. It is actually all the jobs a web designer does which make up building the front end of your webpage. The designer’s job is to tell a browser how a web page should look. Since all browsers aren’t created equal, some browsers don’t interpret the HTML the same. The web designer’s job is to fix and work around some of these issues. An excellent web designer knows what they are doing and can make your website more attractive. Imagine That has web development down to a science.
A designer’s job is not always an easy one. A web page has two aspects in the web development process. The first aspect is the pages the person reading the page sees and interacts with. The second aspect is the pages of information the non-human browsers read, which is the back end of the web design. A good designer has to figure out different monitors sizes the site will be viewed on. The designer also has to figure out what kind of different display settings should be used and sometimes how to incorporate the information for non-sighted viewers. So this means the website design has to be attractive on various browsers sizes, yet static enough for images and fixed sized components. But, that is not the only thing we need to consider when designing a website in today’s digital age; how your site appears on various gadgets like the iPad and smartphones is essential as well. This is referred to as responsive web design.
Responsive design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This eliminates the need for a different website design and development phase for each new gadget on the market.
When setting up your website, there’s more to it than making your pages pretty and adding a few keywords. A custom designed website by a web designer may be the best way to go. As website design has become more complex with responsive design and the new search engine optimization (SEO) rules, so has the need for expert help. SEO is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
You want your website to attract customers and have them respond with an emotional reaction. The correct website design for your business is one which shows your business to the optimal advantage. Content is important as well as visual impact, and sometimes only a professional can accomplish that. Come to Imagine That, and let us create the perfect web design for you.