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Web Designing is a lucrative career today and like any other profession, now there is a demand for expert web designers in the web industry. However, this article is also for Freshers & Learners who wish to become an expert in web designing. There are many aspects in web designing like dynamic and database driven websites involves web programming which is not covered in this article. Below mentioned are top skills that you must have to become an expert, but don’t forget the key “Expertise comes with experience” so work on more web projects.
Combined Application of Technical & Aesthetic Skills & Application
Web Designing is combined application of technical & aesthetic skills as well as principles. Technical skills may require knowledge and command on some Web Designing tools & scripting like HTML, CSS, Javascript, XML, Photoshop, Dreamweaver, Flash for banners & animations. Along with application of these tools you should also be able to understand the concept of the website project and accordingly decide the color harmony & the flow of website. You need to have some basic knowledge of Color theory & the principles of well featured web layout.
Web Design is not just an Art but also architecture
Many of web learners think that knowledge of a few tools is sufficient to make a website. But if you look at any popular website, there is proper well defined structure & composition of different elements like the text & graphics that make it look appear attractive & also user friendly. Just like an architect drafts a plan before constructing a building, a web designer must draft a rough layout on paper first (story board) & then apply tools on computer. Once you have a clear idea about the placement of different elements on paper, you will not only save time & efforts but come with unique designs.
Take references but don’t copy
Every website falls under some category and there are thousands of websites of similar category.
For eg: A School or University Website comes under educational category, a mobile store website comes under Electronics category, a Doctor or Hospital – Medical Category. Whenever you get a new Web project, categorize it and try searching some similar websites online. You may also refer some readymade templates of that category. Professionals like Doctors, lawyers refer previous cases before working on a new one. But don’t copy someone’s art. Reference helps you to understand what are the common link and content that must appear in a website again distinguished by category. Based on different referrals you can prepare a small document of the features of a particular website that will help you to build your unique one.
Web Designer + Web Marketing Person = Faster Growth
Days have gone past when website was made just for presence on web & typical electronic version of print catalogue. Now Companies want their website to generate business. So as a Web Designer you must know to optimise a website for Search Engine listings (SEO). Apart from SEO you must also market website on different social networking websites like FACEBOOK, Twitter also known as Social Media Marketing (SMM).
The volume of users visiting these social networking sites at Billions & therefore the company can reach more people by SMM. As a web designer you must target the audience and convert them into business leads.
Updates will keep you Up-to-date
Web designer must keep updating himself to newer technologies as the Web World keeps updating. The Web itself has evolved from version 1.0 to 2.0 to now 3.0. For more details on WEB 3.0 you may visit http://www.edit.co.in. Some basic tools like HTML, Photoshop don’t change, correction their versions do, but there is always something new that hits the Web industry and makes it more featured and more interactive. To become an expert you need to find what going around in the web world and update your skills.
Summary
Expertise in Web designing is gradual process and grows with experience and lots of live work. Combined Knowledge of both technical and aesthetic skills helps you design a featured website. Studying reference projects helps you to understand the concepts and execute a unique layout. Preparing a storyboard for your website not only saves time & efforts but also builds a well defined web architecture. To be on top you need to act as a web marketing person for you web clients and do lot of SEO & SMM work. And finally always keep updating web designing skills by learning new technologies in the Web World.